Digital analytics by Zermatt Data

We enable the true value of your data.

High-end ML & AI practices to move your business to the next level.

Machine Learning and Artificial Intelligence solutions

We unlock the value of your data through the newest Machine and Deep learning practices. We don’t only apply Machine learning. We get just the right use out of it.

Companies habituated in the present digital environment collect and process exorbitant amounts of data. To derive conclusions from this asset and change it into information and knowledge it is necessary to take advantage of proper tools like traditional statistics and big data applications. The process of taking up meaningful, adequate, and data-driven decisions begins with analyzing data that the company has access to, in a proper way. Data Analytics consists of analyzing current situations and discovering trends to conceive possible future scenarios.

On top of that we specialize in digital data analysis and optimization:

  • E-commerce
  • SEM, SEO, performance marketing data
  • Setting up & leveraging the use of systems and platforms – Google Analytics etc.
  • CRMs – custom & standardized.

Digital data analytics in Zermatt Data

We meet our clients from various branches and we know they are in their journey to become data-driven. We are here to help provide everything from specific expertise on discrete issues to holistic transformations spanning strategy design, build, implementation, capability building, and ongoing support. 

We believe that ML/AI is integral part of Digital Transformation :

  • AI is helping to more precisely define customers’ preferences and needs, leading to more accurate personas that guide digital transformation projects from the very beginning.
  • AI-based algorithms are making it possible to create propensity models by persona, and they are invaluable for predicting which customers will act on a bundling or pricing offer.
  • Digital transformation frameworks that are customer-centric and rely on AI are essential for a business to reinvent themselves today.
  • Capitalizing on insights gained from AI, organizations are redesigning IT infrastructure and integration so they can better scale customer experiences.

Thrive in “now” – handle the future!

  • AI is improving digital transformation’s success rate in the areas of marketing and selling effectiveness by being able to track purchase decisions back to campaigns by channel and understand why specific personas purchased while others didn’t.
  • Track-and-traceability enhanced with AI-based predictive algorithms is now a must-have in a post-COVID-19 world where excellent customer experience is increasingly defined by the transparency it provides.
  • AI is also making an impact on digital transformation efforts to improve manufacturing by reducing producer’s conversion costs by up to 20%, with up to 70% of the cost reduction resulting from higher workforce productivity

Case studies

How Digital Culture moved technological implementations to the next level

Digital Culture created and applied in the company improved employees performance by up to 20% and increased general satisfaction.

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