The digital business reality

Digital Strategy

The new digital business reality

Today’s business environment is full of new technologies, which accelerate the way we work. In fact, there is a abundance of tech, which serve on all levels of organisations, regardless of the given market. Machine learning helps to automate processes previously ran by humans. Cloud services help us share files easily in seconds, AI recognises the critical paths our suppliers, whilst social media are there to share all of these novelties with our clients. The work becomes easier and easier, but it takes one crucial element to fully use all of the new tech – first, one needs to understand which ones are important and which ones to skip, before it makes sense to engage them. That’s were Zermatt Data comes in handy – and here’s our quick overlook on the most used today’s digital technologies.

The cloud

The first, and most frequently used digital tech used in today’s business is the cloud. It’s not the newest concept out there, but surely the one that might and should be applied in almost any company. The big picture is that cloud allows to quickly, safely and easily store and process data. Sounds like the simplest task, but the major advantage of the cloud is wonderfully described in the original Dropbox pitch deck: “It just works”. Think about all the possible problems you and coworkers had with transferring data – some things won’t go through email because of size or legal issues. Think about iterations of renaming the same file, with just a little touch from the manager – now it’s called “Project X_final_final_3.xls”. Think about trying to answer client’s question regarding slide 44 from the presentation delivered 9 months ago. Which file was it again? 

Cloud services solve these issues, which is the primary reason why over 90% of global companies use them. Even the simplest cloud solutions, such as correctly used Google drive, save companies costs, enhance data security and give all the necessary agents simple access from anywhere in the world. Most of the times you won’t even need a browser – somewhat decent internet connection will do. All of these together make Cloud one of the simplest yet most effective digital tools for both SMEs and global corporates.

Machine Learning/AI

Artificial Intelligence (AI) is fully recognized as one of the fundaments of digital transformation in most industries.

The transformation process aims for leveraging digital technologies to create or modify customer experiences and culture, and business processes, thus meeting customers’ changing needs and the market.

And this is where AI comes into play. It can help companies become more innovative, more flexible, and more adaptive than ever.

With a vast amount of possibilities, digital transformation took another leap when Artificial Intelligence (AI) and Machine Learning (ML) became a crucial focus are in numerous business strategies.

According to McKinsey research potential value generated by aforementioned innovations is counted in trillions of dollars:

Also, crucial changes are underlined for Marketing and Sales along with Supply Chain Management and Manufacturing:

Sales automation

The times of sales-list being updated in Excel are done. Companies like Salesforce, Zoho or Pipedrive have taken this process over, making sales by far more organised, and often also fun. Cold emails are being sent repetitively and automatically to chosen clients, leads send notification to sales officer to make sure each potential sale is managed and weekly reports are being generated on weekly bases. This automation drastically cut time required to manage clients pipeline, and help to track the process error-free. Sales automation tools are another example of software used by both established corporates and pre-seed startups – they just make sense (and usually are fairly priced too).

Internet of Things

Now, we moved to a technology which is yet to be widely used, so let’s first build an intuition on what IoT is. Basically, it’s connecting massive amounts of data of different types, sources, and sizes, and plugging it into a common internet environment. Sounds vague? Imagine a automotive factory analysing all the production lines, from the initial construction to the final painting, all the robot’s statuses and every other elements of countless processes happening – all at the same time. Another example: imagine a smart city, which measures exact positions of each vehicle within the public transport system, current statuses of traffic lights as well as traffic intensity, use of media and more – that’s another place where IoT starts to play a role.

You can ask: why bother in my company with a solution designed for massive systems? Well, IoT is super flexible, and can be an element of many other systems. Anywhere where you need exact measure with any type of a sensor, whether it’s temperature, warehouse logistics or sales data – you may want to connect two totally different types of data into one, which makes sense for you and your decision makers.

Augmented reality

An important difference between AR and VR is that the former adds virtual elements to the real environment, whereas VR produces whole virtual experience. Currently, AR is by far more usable than VR, especially in industrial uses. Augmented reality (AR), virtual reality (VR) or immersive technologies like specialists like to call it, are all about simplifying complex problems, such as employee training or internal logistics support. Especially now, in pandemic times, they also provide a crucial support in remote work with physical objects. That can be achieved by a “digital twin” – a 3d model, usually prepared with CAD technologies, which possesses all the necessary qualities for an employee to practice or manoeuvre with it.

The aforementioned technologies are just the peak of the iceberg. The devil, as usual, is however in the detail. How to apply each of these techs? What are the costs? Finally- does it make sense for my company to implement a new digital solution? Zermatt Data is more than happy to discuss any digitally innovative product with you, and deliver a bespoke strategy, that will ensure that you’re company uses technology for gaining the competitive edge. Don’t hesitate to contact us!